UNVEIL.
Campaign ideas and visual systems designed to make the right audience stop, recognise something of themselves, and know what to do next.
See the campaignThe Girl I Am.
The Change I Lead.
A recruitment platform for young women in STEM, built around identity, hesitation, family questions, leadership and the next step. One idea became a full system across social, print, video, outreach and activation.
Ideas that
travel.
The doorway changes with the audience: humour, urgency, identity, pride, possibility. The discipline is finding the one idea strong enough to connect every touchpoint.
Teacher Mpamire On The Street
Humour opened a public conversation about gender-based violence in language people could enter.
Watch example ↗
God Made a Parent
A warm behaviour-change campaign inviting parents into conversations that protect young people.
Watch campaign ↗
Bleeding to Death
Urgency without panic: a maternal-health message built to make a preventable risk impossible to ignore.
Watch film ↗REPORT EVIL.
End GBV
Public-facing advocacy work built around recognition, reporting and action.
Campaign work
One idea.
Many touchpoints.
Campaign platform, art direction, copy system, social content, print, video, activations and media-facing creative.
Build a campaign with usOne idea.
Many moments.
A campaign system should survive beyond one poster. The Girl I Am. The Change I Lead. shows how one idea can hold together across social, print, film, outreach and activation.
